Privacy policy
Last updated: May 9, 2026
This Privacy Policy describes how urb.style (the "Site", "we", "us", or "our") collects, uses, and discloses personal information about you when you visit urb.style (the "Site"), use our services, make a purchase there, or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, to provide or improve the Services, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information Do We Collect?
The type of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information you submit directly to us through our Services may include:
- Contact details including your name, address, phone number, and email address.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security.
- Customer support information including the information you include in your communications with us, for example when you send a message through the Services.
Some features of the Services may require you to provide certain information about yourself directly. You may choose not to provide this information; however, this may prevent you from using or accessing these features.
Information We Collect about Your Use
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment, fulfil your orders, and provide you with the products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. Please also see the section below, Third-Party Websites and Links.
How We Use Your Personal Information
- Providing products and services. We use your personal information to provide you with the Services and to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionality related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may wish to use. In that case, Shopify processes your data in accordance with its Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal information for marketing and advertising purposes, such as sending marketing and promotional communications by email, SMS, or post, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other sites. If you are based in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Art. 6, para. 1 (f) GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate, or take action against possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly advise you not to share your username, password, or other access credentials with any third party. If you believe your account has been compromised, please contact us immediately. If you are based in the EEA, the legal basis for these data processing activities is our legitimate interest in maintaining the security of our Site for you and other customers pursuant to Art. 6, para. 1 (f) GDPR.
- Communicating with you and improving the Services. We use your personal information to provide customer support and to improve our Services. This is in our legitimate interest in order to be able to respond to you, to provide you with effective services, and to maintain our business relationship with you, pursuant to Art. 6, para. 1 (f) GDPR.
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with powering our store via Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), to conduct analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimise the Services). We may also permit third parties and service providers to use cookies on our Site to better tailor the Services, products, and advertising on our Site and other sites.
Most browsers automatically accept cookies by default. However, you can configure your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may affect your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or become unavailable. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How We Share Personal Information
In certain circumstances, we may share your personal information with third parties for the purposes of contract performance, legitimate business purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:
- with vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment, and shipping).
- with business and marketing partners to provide you with services and to advertise to you. Our business and marketing partners use your information in accordance with their own privacy policies.
- when you instruct, request, or otherwise provide your consent to us to share certain information with third parties, for example to ship products to you or through your use of social media widgets or login integrations, with your consent.
- with our subsidiaries or otherwise within our corporate group, in our legitimate interest to operate a successful business.
- in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose: the following categories of personal information and sensitive personal information about users for the purposes set out above under "How We Collect and Use Your Personal Information" and "How We Share Personal Information":
| Category | Categories of Recipients |
|---|---|
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We do not use or disclose your personal information without your consent or for the purpose of inferring characteristics about you.
User-Generated Content
The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content in a public area of the Services, that content is public and accessible to anyone.
We have no control over who has access to the information you make available to others and cannot guarantee that parties with access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you make publicly available, or for the accuracy, use, or misuse of any information you disclose or receive from third parties.
Third-Party Websites and Links
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as any other terms and conditions. We do not guarantee or accept responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on those websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without restriction as to its use by us or third parties. Our inclusion of such links does not automatically constitute an endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has submitted their personal information to us, you may contact us using the contact details provided below and request that such information be deleted.
As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under the age of 16.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute and apply only in certain circumstances. In certain cases, we may decline your request to the extent permitted by applicable law.
- Right to access/know: You may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
- Right to deletion: You may have the right to request that we delete the personal information we hold about you.
- Right to rectification: You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to portability: You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and subject to certain exceptions, to request that we transfer that information to a third party.
- Restriction of processing: You may have the right to request that we stop or restrict the processing of your personal information.
- Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
- Right to appeal: If we decline to act on your request, you may have the right to appeal our decision. You may do so by replying directly to our refusal.
- Managing communication preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those relating to your account or your orders.
You may exercise these rights as indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to a request. In accordance with applicable laws, you may designate an authorised representative to submit requests on your behalf to exercise your rights. Before we accept such a request from a representative, we require them to provide proof that you have authorised them to act on your behalf, and we may also need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have complaints about the way we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details listed below or by submitting a complaint to your local data protection authority. For the European Economic Area (EEA), click here for a list of the competent data protection supervisory authorities.
International Users
Please note that we may transfer, store, and process your personal information outside the country in which you reside. Your personal information is also processed by employees and third-party service providers and partners in those countries.
When we transfer your personal information to countries outside of Europe, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us or email us at info@urb.style or contact us at Schneebergstraße 4, Dresden, 01277, DE.
For the purposes of applicable data protection laws and unless otherwise expressly stated, we are the controller of your personal information.